Why Your Website Has to Be Optimized for Mobile
A business owner is responsible for a variety of tasks. Each of them must be completed for continuous success. One of the most important aspects that a business owner must pay attention to, is their visibility. The issue is that building visibility through a website is not simple and could prove to be a grueling process. This holds true even if you have prior experience with website development.
This is because website development is a space that is fast paced. What worked a few months ago may not be optimal any more. What seems viable now should be implemented with the idea that more changes may be needed soon.
One of these requirements and intricacies seems to be customer outreach. Even if you have a website that looks exceptional from all aspects on a conventional computer, you may not get the same amount of traffic and exposure that your competitor may enjoy daily.
Therefore, you wonder if there’s something wrong with your website. Is it its design, its content, or its interface? Perhaps it’s a combination of all of these aspects?
Most of the time, the answer is very simple yet nuanced: It’s your website’s optimization.
Need Better Exposure? Build a Website That is Designed for Mobile
According to data compiled and presented in 2017, nearly 97 percent of online users bought something through online shopping. And 82 percent of them used a mobile device to do so.
Google already started paying attention to mobile users in 2015, when it started to provide preference to those websites in search results that were optimized for mobile.
But then the search engine giant took things one step further in 2018 when it announced that it would use the mobile version of websites to index and rank its search results.
This meant that whenever a website is assessed for its content, offerings, and overall value proposition, its mobile version will be its primary access point – pushing desktop to become a secondary outlet in website design.
Mobile is the Future and the Present in Web Development
Since then, the website development game has changed completely. Websites that only work well on desktops are a thing of the past, desktop versions have taken a backseat.
As such, website designers no longer start by developing a website on the desktop first and mobile versions later. They either make sure that the mobile version is optimal, or they design the website on a “responsive” design that displays optimally on all platforms. This includes mobile devices such as cellphones and tablets, as well as laptops and desktop computers.
Proper design and planning in optimizing your website will ensure that it is receiving the kind of exposure that your business needs. This, in turn, could help your overall growth.
To make sure that you are staying up to date on these latest requirements, contact website development experts who could not only guide you through the process but build and optimize your website in a way that is fit for the future.