What Your Small Business Needs to Know About Marketing in Today’s World

You’ve worked hard for your small business, put numerous hours and your sweat and very soul into the venture, but if your target audience isn’t able to hear your message or see your brand via a professional marketing campaign, all of that may very well be for naught.

Marketing is the primary means to grow your business and sell your products and services. It builds your customer base by informing your target demographic how you can meet their needs and helps you establish a loyal following. It also encompasses multiple facets: branding, advertising, promotions, products, services, blogs, pricing, social media, prints and research, but in today’s world it has to include digital marketing and professional Search Engine Optimization (SEO), along with the ability to respond to what works, and what doesn’t.

But you simply cannot forego some of the basics of marketing that many seem to think are obsolete, unnecessary, or have just been forgotten.

At 4 Phase SEO, we’re committed to helping small business owners get their message to as many potential customers and leads as possible, so here are some basic steps you can take on your own to help market your small business.

Starting Your Marketing Campaign

When starting any marketing effort, the first step has to be getting an organized plan in place. Begin by brainstorming, concentrate on obtaining a good ROI and transfer action items to a to-do list or calendar.

Listen to customer input, if you’re planning a marketing campaign and your small business includes a storefront or restaurant, host an invitation-only or soft opening event in order to obtain real-time feedback. This can also help you work out any kinks early-on and give you the opportunity to make a good local first impression as you quickly address mishaps or mistakes.

The actions that attract local users to your small business can also help you in your digital marketing campaign.

Strengthen Your Local Awareness

Networking is a fantastic way to capture leads but you want to ensure that you do not come across as overbearing. Join community groups, chambers, business associations, etc and find ways to get involved in the local community.

This allows you to create more awareness about your brand and meet new contacts and referrals. You may also consider sponsoring sporting events or teams, nonprofit organizations or events, or support local causes that are currently underway. While of course this practice shows that you are a good community steward, it also helps keep your brand and name in local circles.

Branding is more than simply advertising your company name, logo, products, and services. Your small business marketing campaign must also focus on content marketing, which includes increasing your local awareness.

Coupons, Freebies, & SWAG

Create brand-loyalty early on by not only providing quality goods and services, but by making your customers happy. Everyone loves discounts and freebies and happy customers will not only give you repeat business, they’re likely to spread the word to friends and family.

Use print and digital coupons and give away SWAG — promotional items such as keychains, pens, calendars, t-shirts, and hats with your business name, logo and contact info.

Digital marketing is extremely important to the growth of your business and brand, but remembering the little things is also critical to the success of your local marketing campaign.

Last But Not Least: Advertise

You have to get out there and tell people who you are, why your product or service is different from the competition, and how to find you. Contrary to popular belief, advertising is not a one-size-fits-all solution. You have to find what works for you, or partner with someone that will tailor and customize a digital marketing solution specifically for you and your brand, but whatever you do, you must advertise.

Contact 4 Phase SEO and discover how four step marketing can work for you.