Search engine optimization strategies can help you increase your rankings on Google’s search engine results pages. The only problem is that coming up with a strategy can be difficult, especially when you’re feeling overwhelmed with the amount of work that needs to be done on your site.
The following search engine optimization strategies can help you get started on your site’s optimization without much strife.
Strategy #1: Analyze Speed and Site Structure
Just like with a house, you need a solid foundation to be able to build a house that will last many years. The same goes for your site. You need a site that performs quickly and functions well to be able to serve your visitors for many years.
Start with a speed test at GTMetrix. You should at least score green on your site’s speed. The YSlow may not be high, but at least a C is good. Of course, the higher the better on that one too.
If your site fails the speed test, you have some work to do with the structure of your site. Start looking at your site’s them. The coding, images, and number of pages all go into how fast your site is, so be sure to optimize those as much as possible.
Strategy #2: Tackle Meta Tags
Meta tags are the page titles and meta descriptions for each of your pages. These are shown on Google’s search engine results pages. Make sure they not only contain the keywords you’re optimizing that page for, but that you’re also using copy that encourages people to click through.
Strategy #3: Internal Linking
Google and users want to move through your site in a logical way. Internal linking helps them do this, so be sure to link relevant pages. One page should lead to another page. For those selling services and products, taking a person from one page to a converting page is best. Experts say that a call-to-action should be placed on all pages, but that pages should be linked in a way that brings users closer to a commitment.
Strategy #4: Keyword Research and Content
The next strategy is one that should be ongoing. Keyword research will tell you what your target audience is searching for on Google. Creating content based on that keyword research is a great way to bring those people to your site.
Once you have the keywords needed for your content, create a content calendar with topics/titles using those keywords. You can then work off this calendar. Once all of the content is published, you can then do more keyword research to add more content to your site.
Strategy #5: Backlinks
Google uses backlinks to determine the value of your site. The more websites that link to your site, the more Google sees your site as a good one to show its users.
The best way to accumulate backlinks is to reach out to website owners with a similar target audience as you, but not your competitors. Creating content for that site or sharing content you have your site can lead to having a link from that site to yours.
Backlinks take time to gather but don’t give up on the process. It is quite valuable to your success in ranking for your top keywords.
Start with one of these strategies, and as you finish one, you can move on to another. SEO is an ongoing process that produces results as you move forward with it. As you get used to the word that goes into it, you’ll likely come up with your own strategies.