July 31, 2018
If you’re not tracking your lead generation efforts, you’re throwing money away and risking the success of your business.
Do you want to drive your business into the ground? Of course not.
That’s why you need to start tracking the effectiveness of your lead generation.
Why It’s So Important
When you can track your leads, you know which marketing efforts are the best. This way when you go back to adjust your plan for re-implementation, you can know what worked and what didn’t work. You can move forward with what did work, or adjust what didn’t to see if you can get it to work better for you.
How To Do It
To track the effectiveness of lead generation, you need to find a way to identify where your leads are coming from. You can do this in a number of ways.
- Phone Number
Having a different number for each marketing campaigns will help you see which one is generating more calls. If one phone number receives 7 calls, while another one only received 1, you know the number attached to the ad or marketing campaign that generated 7 calls is much better.
- Forms and Email Address
If leads mean forms complete for you, you can set up different email addresses for each form. The email address that receives the most inquiries is the that is working better for you. You can then adjust the form or landing page of the ones that aren’t generating as many inquiries.
- Landing Pages
Having a separate landing page for each promotion will help you see which one is generating more leads for you. Each ad should have a separate landing page URL. You can then use Google Analytics to see which landing page receives the most traffic. The ad attached to that landing page is the one that is working best for you. Then you can either abandon other ads, or you can simply improve the ones that are underperforming.
- Google Analytics Conversions Goals
Google Analytics has conversion goals you can set up. You can identify what is considered a conversion on your site, and then every time a user completes that action, it will count it. At the end of the week or month, you can see how many times a page converts with that action.
Help with Tracking Leads
It can be quite confusing to set up a solid lead generation tracking system. Each month, you’ll have to track it again. Since it can be so cumbersome, we offer this as a service. It’s critical that businesses track their leads. If they don’t, they have no plan, and those with no plan fail.
Allow us to examine your current lead generation tracking system. We will tell you how to improve it. If you don’t have a tracking system yet, we can provide information on what needs to be tracked and implement it for you. We can also help you with your marketing campaigns to link everything together.
With our insight and your products or services, we can help your customers or clients find you and buy from you much easier.
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