Is Your Current Site Optimized for Search Engines?
If you own a business or personal website, then you’ve probably have at least heard of SEO.
Ubiquitous among website owners, the term “SEO” refers to search engine optimization and it’s a way to make your website more search engine “friendly.” This way, when someone searches with keywords that are related to your business, your website appears on Google, Bing, Yahoo and other search engines.
For instance, if you own a flower shop in Manhattan and someone searches for “Manhattan florists,” “florists NYC,” or “flower shop in Greenwich Village,” and SEO is properly completed, your website will appear on the search engine results page (SERP). Depending on the proficiency and expertise of your site’s SEO, it could also appear on the SERP within the first few spots.
But that’s only going to be accomplished if your site has proper search engine optimization conducted on it.
Why is SEO Necessary?
Regardless of how intelligent their systems may be, search engines cannot see a website the way humans can. Rather than visual cues, they have to rely on technical and text-based references to navigate their way through a website. This helps them evaluate whether a site is relevant to its targeted keywords such as the terms mentioned above.
SEO makes sure that your website is set up in a manner that lets these search engines perceive and evaluate its core content as humans can. If a website is optimized for the search engines, it can “talk” to the algorithmic systems that are sent by search engines to inspect a website (these systems are also called search engine bots). This way, the website is presented to the search engines like it is to human users, even if the mechanisms are largely different.
Through a few tried and true steps, you can ensure that your site has the SEO required to compete in today’s digital market. If your organization has never had SEO performed on your site, an SEO audit is extremely crucial to its visibility to your target audience.
What Does an SEO Audit Do?
An SEO audit checks to make sure that your website is search engine friendly.
Most hosting providers only offer so-called “search engine submissions” in the name of SEO, but the truth is that SEO is a lot more than just submitting your site’s name to search engines.
You may think of that as they invite to the “housewarming” party for your website. When the search engine bots receive the invite, they know that they have a new site to check and they come knocking at your virtual door within a few hours.
However, if your site isn’t search engine friendly and doesn’t provide enough relevance to its target market, then the bots’ visit is for naught and they simply regard it as being non-relevant or not-highly-relevant.
As a result, your website doesn’t appear as prominently on search engine results for your target keywords – or doesn’t appear on the results at all. These bots even keep visiting afterward, just to see if your website has improved and if it hasn’t, then the results remain the same… or worse.
An SEO audit ensures that this doesn’t happen. It ensures that your site doesn’t only prove to be relevant to its target market, but that it deems to be proficient and capable of fulfilling their needs. This way, your site appears at higher ranks on search engine listings.
Typically, an SEO audit checks if:
- Your website’s SEO elements such as the title, meta details (page description to search engines), and content are properly optimized with your keywords.
- Your website’s HTML structure is properly set up.
- Your website’s images are described to the search engines (since they cannot see visual cues).
- Your website’s backend and coding elements are search engine optimized.
- Your website’s geographical area is properly set to ensure your global or local services are highlighted.
- Your website’s traffic and performance analysis tools such as Google Search Console and Google Analytics are set up.
Depending upon the experts who complete the SEO audit for you, these findings are used to fix any shortcomings immediately. This way, your website can become search engine friendly faster and more efficiently and gain the proper exposure to your target audience, which could can translate into actual business or traffic for your business.
For more information on what an SEO audit can specifically do for your website and how we can help, call us today or visit our services page.