You don’t have to pay for leads. Instead, you can get them for free online. Understand how to achieve free online lead generation can help you grow your business without the expense.
About How to Achieve Free Online Lead Generation
Lead generation means bringing people to you who are interested in your products or services. Interested people in your products and services are called a warm lead, while people who may need your products or services but may not know about them are considered a cold lead.
These two types of leads can be valuable to you as they can be converted. Of course, warm leads convert much easier than cold ones, so generating warm leads is preferable.
As you learn how to achieve free online lead generation, you will find yourself wondering which marketing efforts generate warm versus cold leads. So, let’s break them up.
Warm Lead Generation Online
There are two ways to generate warm leads online:
- Website Marketing
- Social Media Marketing
You can generate warm leads to your website by optimizing it for keywords that your target audience uses on Google. After researching those keywords, you can use them to build your website with content that your target audience needs. Those people will be interested in what you’re offering, so they are warm leads. If they complete a form or call you, they are considered a lead.
Social media marketing is used to generate leads by giving information to users about your products and services. This information attracts people who are interested in what you have available. Social media can be a bit harder to generate free online leads, but the more work you put into it, the more you’ll get out of it. You need to reach out to people and post frequently to generate free leads.
Now you know how to achieve free online lead generation for people who are interested in your products and services. The next step is to bring in cold leads.
Cold Lead Generation Online
Cold leads take more work to convert, but can still be valuable to the growth of your business. You can cast a wider net when you’re generating cold leads.
Identify your target audience – the people who could use your products and services. Once you know who they are, you can start to reach them the same way you would with warm leads, but instead, you’ll be presenting your products and services to them in a much more detailed way. Remember, these people don’t know anything about your services/products, so you need to approach them differently.
Understand the problem they have that your services and problems can fix. You can then use that problem to hook them. Once hooked, you can show that the solution to their problem is what you have available.
When doing this, optimize your website for keywords that your target audience is searching for RELATED to your products and services. This brings you the cold leads because those people are just looking for information on their problem.
Your social media approach should be the same. Your posts should be about their problem and then you can discuss with them the solutions to those problems – your services and products.
Learn More About How to Achieve Free Online Lead Generation
Contact us today for more information on how to achieve free online lead generation. We can help you optimize your website and manage your social media to bring in warm and cold leads to grow your business.