Your competitors are getting your sales.
I know it sounds harsh, but it’s true. Since they have more visibility online, people searching for your products and services are finding them first.
You have two choices when it comes to this situation:
- Continue to allow your competitors to get all of your business.
- Start to beat your competitors online.
We’re guessing you want to do #2, so let’s tackle that with local business Internet marketing.
Using Local SEO to Beat Your Competitors
Local SEO is growing and your business must be working on its visibility.
The first step is to ensure you have the correct address on your website. This address CANNOT BE a PO Box or virtual office. Some businesses do not have a physical office, so they must use their home’s address.
After having your website up to date, it’s time to set up a Google My Business account. This account should have the same address that is on your website. If you use your home address and you don’t want everyone knowing where you live, you can have it hidden in Google My Business. Google still needs it as proof of your business’ location, but no one else will see it.
After you’ve set up the Google My Business listing, it’s time to start building citations. Citations mean adding your business to online directories. These listings give strength to your address and business, and Google will rank your website higher in local search as you build your online presence with citations.
As you’re building citations, it’s important to optimize your website for local search. This means using geo-targeted content to emphasize that you are offering services to a specific area. This area must be the same as what you have in your Google My Business to make your rankings increase in the local pack.
Another local business Internet marketing tip is to use social media advertising. With these ads, you can target specific locations to reach people who may be interested in your services and products. Depending on your target audience, you can set up ad campaigns on Facebook, Twitter, Instagram, Pinterest, or even LinkedIn.
Your ads must be attractive and relevant to what your target audience is looking for online. Imagine being on the social network simply scrolling your feed – what do you want to see from advertisers? That’s what your customers want to see from you related to your services and products.
Contact Us for More Help on Local Business Internet Marketing
If you’re looking for more ways to beat your competitors online, contact us today. We can help you with your local business Internet marketing for better search visibility.
4PhaseSEO is the #1 choice for online marketing services in the Annapolis area. We serve the surrounding Annapolis area, Washington DC and beyond. Reach out to us for a free consultation on how Internet marketing can help you beat your competitors.