Many business owners do not understand the importance of search engine optimization (SEO). Unfortunately, this can hinder the growth of their business.

SEO is the practice of designing, developing, and maintaining a website according to the needs and wants of Internet users. Of course, since Google is the most popular search engine, SEO also has to do with pleasing Google.

Google says that website owners should create a website that gives Internet users products/services and information. It needs to be useful, helpful, and valuable.

These characteristics are not easily achieved without using SEO best practices. Allow us to explain.

What SEO Does to a Website

When consumers turn to Google, they are on the search for something. They go to the search bar, type in words that have to do with what they want to find, and the result pages include websites that give them the information they seek.

Those websites are ranked by how useful, helpful, and valuable they are, but Google has to know what is on those sites to be able to rank them. Since the search engine isn’t managed completely by humans, bots were created to scan sites to find out what they are about.

These bots look for keywords that people search for. They look for these keywords in specific areas of pages. These areas are:

  • Content
  • Page titles
  • Meta descriptions
  • Image ALT text

All of these areas should have the keywords that people are using on Google. This way, Google’s bots know exactly who to show your website to.

What Else SEO Does for Your Site

SEO isn’t just about plugging keywords into your website. It also has to do with how your website is setup. The site should be easy to use – people should be able to find what they need and want within seconds.

The site needs to function well. Google is using website speed as a ranking factor nowadays, so be sure that your site loads in just a second or less.

SEO also includes improving your authority online. This means link building, such as guest posting on websites, and creating high quality content that other website owners want to link to.

What You Get from SEO

SEO helps business owners improve their ranking on search engine results pages for keywords that their consumers are using. When you increase rankings for specific keywords, you end up getting more traffic, and the more traffic you get, the more people will likely buy from you.

This isn’t a one and done type of deal, though. It’s a process because the more you do, the more traffic you get. This is why many Annapolis businesses turn to 4 Phase SEO.

What 4 Phase SEO Can Do for You

4 Phase SEO is a Annapolis SEO company offering you everything you need to take your business to the next level. With know exactly what it takes to get Google to rank your website higher on search engine results pages to get you noticed by more of your consumers.

If you’re ready to boost your visibility online, contact us for Annapolis SEO.