Top Factors for Ranking a Site
Just about every time you turn around, it seems like the requirements for Search Engine Optimization (SEO) are once again changing. While this can make it fairly difficult to stay on top of the latest changes and requirements, if you want to continue getting quality traffic to your organization’s website, it has to be done.
Sites that work to stay optimized inherently see more visitors, which of course translates into more leads and sales. Failure to stay within the current guidelines of SEO means that your target audience will have a much more difficult time locating your site, resulting in lower sales and inevitable disappointment.
If you haven’t focused on your site’s SEO in recent history, you quite likely are in dire need of a professional SEO audit. However, there are several key factors that you can immediately address to help your site ranking.
Tweaking Your Content
Search engine rankings are determined by more than just keywords, your site’s quality of information also plays a key factor. When search engines such as Google perform an index for the content of each page, they evaluate certain factors such as:
- Page purpose.
- Quality & amount of content.
- The expertise, authority, and trustworthiness of the content, the site overall, and the individual content creator.
- Website and content creator reputation.
This information goes into the ranking algorithm and helps determine the overall SEO ranking. It’s no longer enough to simply have META-tags or numerous landing pages that are saturated with keywords, you have to provide quality, value-added content.
Setting up your organization as an authority in the industry with trustworthy, relevant content is the first step in moving your site up the rankings.
Treasure Maps & Robots
Perhaps not as impressive as they sound at first glance, these two steps are critically important for your site’s placement on the search engine results page (SERP). In order for the search engine bots to be able to reach your site and “crawl” it, you have to provide them with a treasure map of sorts.
- Sitemap — This lists all of your pages and can be set up using a sitemap generator.
- txt – This file tells Google where it should and shouldn’t look for your site information.
This gives the search engines the ability to immediately gain an understanding of what the site is all about, and what it needs to do to properly index the pertinent content.
One of the main ranking factors these days is your page speed, including how fast it loads for mobile users. Take a quick moment to use Google’s mobile testing tool in order to determine how well your site is currently performing, or learn more about partnering with proven solutions.
If your site isn’t mobile-optimized, you’re going to face an uphill battle for search engine ranking. Thanks to Google’s mobile-first index, rather than drawing results from sites geared to desktop computers, they are now drawing from mobile-optimized sites first.
With this in mind, you have to address the mobile user experience and evaluate the following:
- Does the site automatically resize to fit the device?
- Is your font-size easily readable on small screens?
- Is it easy to navigate, including tapping menus?
- Is any essential content hidden by interstitial ads?
Just the Tip of the Iceberg
While these tips will definitely get you started on the road to ranking higher, there is a virtual ton of additional factors involved in obtaining and maintaining optimal results.
If you’d like more information on improving your search engine rankings or you need help in any other areas of your website, including hosting and marketing, reach out to us and we’ll show you how we can take you to the next phase.